MG's premium sub-brand, IM, is aiming for faster sales growth with new models and a premium play in the Australian market. Despite a modest start, IM is confident in its ability to succeed against competitors like Denza and Zeekr. With a focus on enhancing the driving experience and quality, the brand has seen a three-times sales volume increase in March, indicating strong momentum. However, the sales figure of 330 units by the end of April is still considered modest, especially when compared to Denza's 1131 customers and Zeekr's 2838 sales for the IM6-rivalling 7X. To address this, IM plans to release updated versions of the IM5 and IM6 in the second half of the year, offering new features via over-the-air (OTA) software updates. Additionally, the brand will introduce its first large SUV, the LS8 (or IM8), in the first half of 2027, featuring a range-extender powertrain for broader appeal. IM's regional general manager for Asia Pacific, Steven Xu, believes that the brand's unique characteristics will allow it to coexist with Denza and Zeekr, emphasizing its focus on providing the best driving experience in the country. With a new marketing initiative on the horizon, IM is poised to make a significant impact in the Australian electric car market.
